Choosing The Right Property

Not all homes are created equal when it comes to hosting a successful open house. If your goal is to connect with real buyers and generate momentum in your business, it starts with choosing the right property. This one decision can make or break the entire event.

Let's start with the different types of homes you can hold open;

1. Your own listings

2. Other agents listings within your brokerage

3. Other agents listings outside of your brokerage (allowed if approved by both brokers and disclosed properly)

4. FSBO properties (phenomenal way to meet sellers who need your help)

Most agents are taught to look for homes that are easy to find with minimal turns or complications. But I’ve found the exact opposite to be true. More turns within a neighborhood create more opportunities to place signs, talk to neighbors, and create buzz. Instead of hiding behind convenience, use the layout to your advantage. Knock on doors, introduce yourself, and ask for permission to place signs in front yards. Most people will say yes—and some will even come to your open house or refer a friend.

Curb appeal is another major factor. If the outside of the home doesn’t look good, it’s unlikely to get many walk-in visitors. Take a hard look at the landscaping, entryway, and front door. Would you stop if you were a buyer driving by? If not, move on to something more inviting.

I typically prefer vacant properties over occupied ones. You won’t have to coordinate around a seller’s schedule, and you’ll have full control over the setup and flow. It’s also less awkward for visitors who want to speak freely or imagine themselves in the home.

New listings usually generate the most traffic. If you're able to be the first to host an open house on a fresh property, you’ll see the best results. That said, older listings can still work if they’ve had a recent price drop or haven’t been overexposed yet.

Neighborhood familiarity matters too. Homes in well-known subdivisions tend to perform better because buyers recognize the name and often want to check the area out. Familiarity builds trust, which can increase foot traffic and engagement once they arrive.

When comparing homes, I usually lean toward single-story properties. They’re more accessible to a broader range of buyers—especially retirees or anyone dealing with mobility issues. Two-stories can still work, but single-story homes consistently get more visitors.

Finally, don’t overlook properties that need some work. If the home is a bit rough around the edges, bring a contractor and a lender who can speak to renovation loan options. When you frame it right, a fixer-upper becomes a custom opportunity.

At the end of the day, choosing the right property isn’t just about ease or convenience—it’s about strategy. Look for homes you can market well, neighborhoods where you can make connections, and opportunities to stand out. The house you choose sets the stage for everything else.

If you want to make your next open house easier and more impactful, visit OpenHouseHelpers.com. We handle the setup so you can focus on making connections